A Good Floor Plan Enhances the Selling Environment

A well-executed store layout maximizes the sales per square foot of your retail environment. Among other considerations, good store plans include traffic patterns, type of products sold, permanent structures within the space, as well as the type and location of fixtures.

Choosing retail display systems that invite customers to shop also creates a winning retail space. In fact, surveys show that almost 50 percent of the US population “loves to shop” and considers it as a relaxing leisure activity. A quick scan of many of today’s top reality shows demonstrates society’s love affair with shopping as a pastime activity. As retailers, you have an audience eager to shop and buy your products.The real competition in vying for the shopper’s attention is not just the products you offer, but the appeal of the atmosphere your retail environment exudes. Just like the décor of a home, the retail setting requires shopper appeal and employee functionality.

It is critical that the floor plan maximizes available space and presents merchandise in the best visual display. Some floor plan considerations are:

1. TRAFFIC FLOW Customers should be able to move easily along clearly defined walkways throughout the store. The location of checkout points, restrooms and exits should be apparent.

2. MAXIMIZED SPACE Without appearing crowded or jammed to capacity, both the type of fixture and the fixture location can make the best utilization of space to present merchandise. The floor plan indicates where to take advantage of wall space, perhaps with shelving or wall units, and where floor displays group like merchandise.

3. BEHIND THE SCENES To avoid disrupting the selling space, planning for areas to receive, inventory and price goods is crucial. All of this should occur outside the view of the customer.

4. RESTROOMS Today’s customer friendly environment really needs to offer separate customer/employee restrooms. Keeping all restrooms close to the building’s primary plumbing installation saves on cost.

If your current retail space is not yielding the numbers you think it should, consider contacting Cormans to take advantage of our Floor Plan offer. Ready to open a new space? We’re just a click http://www.cormans.com/ or http://www.cormanmarketplace.com/ or a phone call 888.849.0926 away. Call today to get started on a new and improved retail selling environment.